Unacceptable Uses

 

I am happy with my looks and don't need anyone trying to change me.

Please leave me as I am. Branding success depends on using a logo in a consistent and correct way.

While it would be impossible to address every example of what not to do, here are a few don'ts.

 

Stretched Logo for San Francisco State University

Do not skew, stretch or wrap or otherwise distort.

Logo for San Francisco State University with drop shadow

Do not add dimension (drop shadow, etc.).

Logo for San Francisco State University with different branding primary colors

Do not change the branding primary colors.

 

Logo for San Francisco State University with different opacity

Do not change opacity.

Logo for San Francisco State University with added text

Do not alter the size, rearrange, add text or remove elements.

Logo for San Francisco State University filled with dot-like texture

Do not fill with textures or images.

 

Cropped Logo for San Francisco State University

Do not crop in any way.

Logo for San Francisco State University with yellow outline

Do not outline or place in a shape that could be thought of as part of the logotype.

Graphic for San Francisco State University without wordmark

Do not use the graphic without the wordmark.

 

Logo for San Francisco State University with different orientation

Do not change the orientation, tilt or rotate.

Logo for San Francisco State University using a repetitive design pattern or motif

Do not use as a motif, design element or pattern.

Logo for San Francisco State University with background that is of similar hue

Do not place on background that is of similar hue or color.