The Basics


Print Design

Designing your own collateral? Please allow a minimum of three business days for Strategic Marketing and Communications to review your  collateral before publishing. Alternatively, with a minimum of three weeks notice, the office may be available to design your collateral with priority given to projects focused on student recruitment, donor relations and other official University mandates. For more information, contact or (415) 338-1665.

Advertising and Mobile Apps

The purchase of paid advertising is one of many tools used to build strong visibility and support for the University. Strategic Marketing and Communications is charged with ensuring that all University image advertising in paid media—such as newspapers, radio, television, Internet and apps—is compatible with and supportive of the overall University graphic standards and messaging. See the University Executive Directive Regarding Advertising (UED #10-36). (Exception: The office does not coordinate posting of job opportunities.)

Contact Strategic Marketing and Communications at the earliest stages of planning an advertising placement or campaign. The department will ensure your plans do not conflict with or infringe on plans in other areas, will advise you of any special procedures or regulations pertinent to your project and will advise Procurement that your planned purchase is authorized. Strategic Marketing and Communications can also provide design assistance such as templates you may employ, counsel and advice and, in some cases, custom design services.

  • Only Procurement is authorized to sign advertising insertion orders.
  • The University does not accept paid advertisements in its publications, websites or other electronic communications or on University letterhead, business cards or envelopes. To place advertisements with the independent Xpress newspaper, please visit their website for more information.

Official Letterhead/Business Card/Stationery

The SF State online stationery website is the mandatory source for all faculty and staff business card, letterhead and envelope ordering. All business cards are printed with only one logo: the official University logo. This rule applies to all SF State parties on and off campus regardless of partnerships/affiliations with other entities. Creating your own business stationery artwork or working with third-party designers and vendors on these items is strictly prohibited.

Licensing for T-shirts and Other Gear

The use of the University name on items other than printed documents — including the SFSU acronym, logo, seal or mascot — requires licensing approval. All vendors producing such materials must register with Learfield Licensing Partners, the University's official licensing system, which handles approvals of all uses of the University name and logo. The Learfield Licensing Partners system enables efficient processing of these licensing requests while ensuring that the University maintains consistent branding throughout its many departments and programs.

To enroll, contact  contact Jacob Krebs, (317) 669-0808,

Many vendors are already enrolled in SF State's licensing program. To view a current list so that you may select a licensed vendor to work with, visit Additional questions? Please contact Paul Asper at (415) 405-3803 or

Social Media

While the University does not have an official policy regarding social media, Strategic Marketing and Communications offers some general tips to help anyone on campus who is considering using this messaging tool. View the Social Media Best Practices guide for more information.

Web Template

The SF State Web Template Program offers developers templates, tools and resources for creating and updating University websites toward the goal of greater consistency, better branding and increased user satisfaction. The template utilizes the Drupal content management system for the Web, built on an open source application framework. It allows for the creation of sites based on templates and allows individuals (with access) to easily publish, manage and organize a wide variety of content. If your unit's website is not already in the SF State Drupal hosted on the centralized (ITS) University Servers, contact Website Services to arrange transfer of your site to ITS-hosted Drupal and training.

The University does not support other systems for building and maintaining websites.