Color System

 

Colors in this palette are recommendations for use in San Francisco State University publications, promotional materials and web pages. Consistent use of these colors will contribute to a cohesive and unified look. Each swatch refers to the Pantone ink (see chart for CMYK, RGB and web conversions).

The primary color palette is extended by using the secondary colors. These palettes were designed to allow individual departments to choose a variety of colors while maintaining a uniform palette across the SF State campus. The primary colors should be used whenever possible and should always be the dominant scheme to the secondary palette.

Primary Palette

When using this primary palette, the colors may only be used at 100 percent.

Pantone Color

4-Color Process

Web

Video
  Pantone color for 2755C (dark purple) 2755C
C97  M100  Y0  K30
HTML #231161
R35  G17  B97
  Pantone color for 2755C with 85% tint (dark purple) 2755C 85% TINT
C82  M85  Y0  K26
HTML #463077
R70  G48  B119
  Pantone color for 117C (gold) 117C
C6  M27  Y100  K12
HTML #C99700
R201  G151  B0
  Pantone color for 117C with 60% tint (gold) 117C 60% TINT
C4  M16  Y60  K7
HTML #E9D597
R232  G191  B106

Secondary Palette

Pantone Color

4-Color Process

Web

Video
  Color swatch for Pantone 3025c 3025C
C100  M27  Y10  K56
HTML #004F71
R0  G79  B113
  Color swatch for Pantone 383c 383C
C29  M1  Y100  K18
HTML #ABAD00
R168  G173  B0
  Color swatch for Pantone 7419c 7419C
C9  M76  Y40  K26
HTML #B04A5A
R176  G74  B90
  Color swatch for Pantone 484c 484C
C8  M92  Y100  K33
HTML #9A3324
R154  G51  B36
  Color swatch for Pantone Cool grey 11 Cool Gray 11
C44  M34  Y22  K77
HTML #53565A
R83  G86  B90

NOTE: The Pantone Color Specifier Systems are available in three paper finishes—uncoated, matte and coated. Please consult with your print vendor to match the Pantone chips as accurately as possible. This is especially crucial when dealing with media other than paper.