Colors in this palette are recommendations for use in San Francisco State University publications, promotional materials and Web pages. Consistent use of these colors will contribute to a cohesive and unified look. Each swatch refers to the Pantone ink (see chart for CMYK, RGB and electronic conversions).
The primary color palette is extended by using the secondary colors. These palettes were designed to allow individual departments to choose a variety of colors while maintaining a uniform palette across the SF State campus. The primary colors should be used whenever possible and should always be the dominant scheme to the secondary palette.
Primary Palette
When using this primary palette, the colors may only be used at 100 percent.
Pantone Color |
4-Color Process |
Web |
Video |
---|---|---|---|
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C97 M100 Y0 K30
|
HTML #231161
|
R35 G17 B97
|
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C82 M85 Y0 K26
|
HTML #463077
|
R70 G48 B119
|
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C6 M27 Y100 K12
|
HTML #C99700
|
R201 G151 B0
|
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C4 M16 Y60 K7
|
HTML #E9D597
|
R232 G191 B106
|
Secondary Palette
Pantone Color |
4-Color Process |
Web |
Video |
---|---|---|---|
![]() |
C100 M27 Y10 K56
|
HTML #004F71
|
R0 G79 B113
|
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C29 M1 Y100 K18
|
HTML #ABAD00
|
R168 G173 B0
|
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C9 M76 Y40 K26
|
HTML #B04A5A
|
R176 G74 B90
|
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C8 M92 Y100 K33
|
HTML #9A3324
|
R154 G51 B36
|
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C44 M34 Y22 K77
|
HTML #53565A
|
R83 G86 B90
|
NOTE: The Pantone Color Specifier Systems are available in three paper finishes—uncoated, matte and coated. Please consult with your print vendor to match the Pantone chips as accurately as possible. This is especially crucial when dealing with media other than paper.