ALL MEMBERS OF THE CAMPUS COMMUNITY serve as San Francisco State University brand ambassadors by following these guidelines related to proper use of the University name and image. If you have any questions or comments about this material, please contact the Office of Strategic Marketing and Communications' Creative Services unit at logo@sfsu.edu or (415) 338-1665.
THIS BRANDING GUIDE COVERS THE FOLLOWING:
- Official Stationery: Business Cards/Letterhead
- Meeting the Logo: Guidelines on Color/Size and Dos and Don’ts
- The Basics: Obtaining Branding Approvals for Print/Non-Print Items, Websites and Advertising
- Logo Downloads and Flyer/PowerPoint Templates
- Other Graphic Elements: The Web Icon, Shield and Mascot
- Color System: University Color Palette
- Typography: Primary and Substitute University Typefaces
- Editorial Style Guide
- Photos and Release Form
- Project Request Form