It is important for brands success that all of the SF State marks are used correctly including the positioning and size of all elements. The following are few examples of misused and unacceptable modifications of the marks, it is not exhaustive. If you have any questions regarding what can be done within the parameters of the visual identity system, please contact Strategic Marketing and Communications.
Logomark and Sub-Brand Don’ts
Do not change the colors
Do not add a drop shadow or other effects
Do not crop
Do not tilt
Do not stretch or distort
Do not place on a background of similar color/hue adding an outline for contrast
Do not separate and the graphic or wordmark as use as a freestanding graphic
Do not add or other text or graphic elements to the logo
Gator Spirit Mark Don’ts
Do not change the colors
Do not tilt
Do not stretch or distort
Do not crop
Do not superimpose with any graphic or text
Do not use additional text or attempt to create a logomark
Do not add a drop shadow or other effects
Do not use as a watermark or under 100% opacity
