The goal of the San Francisco State Identity System is to present a coherent, distinctive and memorable image of our University in a full range of printed and electronic materials. By practicing consistent and conscientious application of the identity guidelines, you will help differentiate San Francisco State as the intellectual thought leader of the San Francisco Bay Area, and clearly express to all of our constituents the values and excellence of our institution.

The San Francisco State Identity System features a coordinated set of key components:

  • SF State Logo
  • SF State Seal
  • Typography Guidelines
  • Color Guidelines
  • Editorial Style Guidelines

To support the implementation of this system by users with a wide range of skills, objectives and resources, this Web site offers a number of easy-to-use templates, kits and tip sheets as well as access to online stationery ordering.

If the assets on this site don't meet all of your design needs or answer all of your questions, please contact University Communications.

Thank you for creating materials that comply with the San Francisco State Identity System Guidelines. Your efforts will enhance the clarity and impact of our University communications and help maintain SF State's visibility and recognition.