Strategic Marketing and Communications is responsible for sharing information about San Francisco State with internal and external audiences with the goal of building pride and recognition for the University's many strengths and achievements. The department is SF State's liaison with the news media and uses publications, Web technologies and paid media to inform constituents about the University and its activities.
Elements of Our Brand
The guiding principle of our brand.
Education ignites change. Education is the catalyst for change. And change fuels hope.
As champions of equity and community inclusion, we envision a world where our diverse student body is empowered to pursue dreams bravely, confidently and passionately. We infuse our courses and programs with a culturally rich curriculum. We join forces with our campus partners, foster a safe and inclusive environment, and advocate for social justice. As a result, we are closing the educational equity gap and igniting the power of education for all.
Why it matters.
We ignite the power of education for all.
As champions of equity and community inclusion, we envision a world in which every student is empowered to pursue their educational dreams bravely, confidently and passionately. We ignite the power of education for all, so our students can go on to make a positive impact in their communities and the world.
What we believe in.
- Diversity is our strength.
- Innovation fuels our curriculum.
- Advocacy champions our community.
- Honesty is our responsibility.
- Heart drives our actions.
How we are seen by others.
- Brave: We are not afraid to challenge social norms and be the first to set an example.
- Driven: We are propelled forward by excellence and championing the best for our students.
- Confident: We are assured of our expertise and believe in our student’s abilities.
- Agile: We are quick to respond and easily adjust for the most significant impact.
- Supportive: We are approachable, flexible and always have your back.
What makes us unique.
As champions of equity and community inclusion, we envision a world where every student is empowered to pursue their dreams bravely, confidently and passionately. We ignite the power of education for all, so our students can go on to make a positive impact in their communities and the world.
The Four Pillars
Strategic Marketing and Communications prioritizes brand storytelling around these four pillars:
Inclusivity
Our faculty and staff are passionately invested in students' growth, making sure they know they belong to a diverse and inclusive community, free to explore and express their individuality.
Diversity
Because innovation fuels our curriculum, our courses are culturally and socially enriching and unique to our university.
Empowerment
We are champions of equity and community inclusion and empower our students to pursue their educational dreams bravely, confidently and passionately.
Access
We are centrally located in the hub of the Bay Area and offer a powerful combination of education, art, culture, technology and career connections.
How to Communicate Our Brand
- Authentic storytelling: Share real stories of students, faculty and alumni who exemplify the brand values and have been positively impacted by their educational journey at SF State.
- Engaging visuals: Use vibrant and diverse imagery that showcases the inclusive and innovative campus life, academic pursuits and the beautiful location of SF State.
- Empowering campaigns: Develop campaigns that highlight our campus life, academic excellence, location and the services offered by SF State that enable students to reach their full potential.
- Student-centric approach: Put the students at the center of all communications, ensuring that their experiences and aspirations are acknowledged and celebrated.
By embodying these elements and staying true to the brand essence, SF State can establish a strong and compelling brand identity that resonates with its target audience and sets it apart as a leader in higher education.
- Community engagement: Emphasize the University's advocacy for community inclusion, equity and positive social change through various events, partnerships and initiatives.
- Consistent messaging: Maintain a consistent brand voice and tone across all communication channels, reinforcing the brand's values and positioning.
- Showcase innovation: Highlight the University's commitment to innovation in curriculum and teaching methods, demonstrating how SF State stays at the forefront of education.
- Responsive and approachable communication: Be agile in responding to inquiries and feedback, showing that SF State is always there to support and guide students on their educational journey.
